The Challenge:
Whilst Head of Digital at 999 Design we were commissioned to create a new website to showcase and raise awareness of Victoria Beckham’s new fashion collection.
It had to be stylish, elegant, work on mobile devices and be easily updatable by her media agency via a content management system.
The Technology:
The site and content management system were built from scratch using PHP, MySQL, bespoke Javascript and Jquery. HTML5 was used to provide an optimal user experience for playing the videos on all devices (especially Blackberries which were used by her agency at that time). Friendly urls and clean markup were used to ensure the site performs well in search engines.
My Role:
The site has always been very much design lead therefore the technology had to be built to ensure the design could work as envisioned. In order for the site to work on mobile devices the fades and animated touches were programmed via Javascript as opposed to flash (back when flash was very popular).
I developed a bespoke content management system to allow all areas of the site to be updated whilst allowing flexibility for the design and functionality to change. Continual updates have been made to the site since launch to keep it inline with current trends and to best showcase her new collections.
The Results:
The site is updated as each new collection launches and helped maintain Victoria Beckham’s success as a leading fashion designer.
