At Lakoda (“we,” “our,” “us”), we value your privacy. This Privacy Policy explains how we collect, use, and protect your information when you visit our website, Lakoda (“the Site”). By using our Site, you agree to the practices described in this policy.

1. Information We Collect

We use Google Analytics to track and analyze usage patterns on our Site. Google Analytics collects information such as:

• IP Address: The unique identifier assigned to your device.
• Device Information: Information about your device, such as operating system, browser type, and screen resolution.
• Geographic Location: General geographic location based on your IP address.
• Usage Data: Data related to your interaction with the Site, including pages viewed, time spent on the Site, and actions taken on the Site.
• Referrals: Information about how you accessed the Site (e.g., via search engine or external link).

Google Analytics collects this information through cookies and similar technologies.

2. How We Use the Information

The information collected by Google Analytics helps us understand how visitors use our Site, improve our content and services, and enhance the user experience. Specifically, we use this data to:

• Monitor and analyze Site traffic and performance.
• Track user behavior on the Site (e.g., which pages are visited most often).
• Improve our website’s content and design.

3. Cookies

Google Analytics uses cookies to collect information about your interactions with our Site. A cookie is a small text file that is stored on your device. The information collected through cookies is anonymous and does not identify you personally.

You can control cookie preferences through your browser settings. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.

4. Third-Party Services

We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics collects data on our behalf and processes this information to provide reports about website activity.

For more information about how Google handles data, please refer to the Google Privacy Policy.

5. Data Retention

The data collected through Google Analytics is stored for a limited time as determined by Google’s data retention policy. We do not retain any personally identifiable information.

6. Your Choices

• Opting Out of Cookies: You can disable cookies or set your browser to alert you when cookies are being sent. However, please note that disabling cookies may affect the functionality of the Site.
• Google Analytics Opt-Out: You can opt out of Google Analytics tracking by using the Google Analytics Opt-Out Browser Add-on.

7. Data Security

We implement reasonable security measures to protect the data collected by Google Analytics. However, no method of data transmission over the internet or electronic storage is 100% secure, so we cannot guarantee absolute security.

8. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Please review this policy periodically to stay informed about how we are protecting your information.

9. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

Lakoda
lauren@lakoda.co.uk